^Picture this: You’ve been searching for your dream job for months and finally found the perfect opportunity. You send in your application and wait anxiously for a response. Days turn into weeks, and your inbox remains eerily quiet. 

You start to wonder if your application was even received. You check the job posting, and it's still up, giving you hope. But as the days turn into weeks and you hear nothing back, your hope turns into frustration, anxiety, and uncertainty. You've been ghosted. Once reserved for bad dating etiquette, ghosting has infiltrated the job search process, leaving job seekers and employers trapped in a spiral of silence. 

In this article, we'll explore the negative impact of ghosting in the job search process and the reasons why it's happening. We'll also provide tips for improving communication during the hiring process and how technology can play a role in ending this frustrating trend. 

Left in Limbo

The silent treatment of ghosting in the job search process is not just discourteous, but it can also have significant negative impacts. Firstly, when job seekers receive no response from potential employers, they are left feeling abandoned in the dark, wondering what they did wrong or if they are still being considered. In addition, the lack of communication can lead to frustration, anxiety, and uncertainty, making the job search process even more daunting.

Secondly, ghosting can damage an employer's reputation as potential candidates share their negative experiences with others, leading to missed opportunities for finding the right candidates. 

Lastly, the long-term impacts of ghosting can be significant for both job seekers and employers, as it can create a lack of trust and transparency in the hiring process. Therefore, it's time to acknowledge the negative impacts of ghosting and take steps to improve communication during the hiring process.

"When you ghost a candidate, you're not just losing them for this job, you're losing them for any future opportunities as well." - Jessica Merrell, Founder of Workology

Wandering Eyes

The rise of ghosting in the job search process begs the question: why is it happening? There are several potential reasons why job seekers and employers alike may be guilty of going radio silent.

Firstly, some job seekers may not be fully committed to the hiring process and may be exploring multiple opportunities at once. This can lead to disinterest in a particular role or company and a lack of motivation to follow up on the application.

On the other hand, employers may not prioritise communication with candidates or may be juggling multiple tasks and responsibilities. The result can be a lack of communication, leaving job seekers in the dark about their application status.

Another potential factor is the role of technology. With the rise of automated job search platforms and social media, communication during the job search process has become increasingly depersonalised. This can make it easier for job seekers and employers to avoid direct communication, leading to a higher likelihood of ghosting.

Regardless of the reasons behind it, the negative impact of ghosting in the job search process cannot be ignored. It's time to explore solutions for improving communication and preventing ghosting altogether.

Communication is Key

It's clear that ghosting during the job search process is a frustrating and damaging trend for both job seekers and employers. Fortunately, there are steps that both parties can take to improve communication and prevent ghosting.

For job seekers:

• Follow up after submitting an application to ensure it was received and express continued interest in the role.
• Be patient and understanding but also assertive in following up on the status of the application.
• Keep track of all applications and responses to stay organised and avoid confusion.

For employers:

• Create a clear communication plan and stick to it, providing updates to candidates at every step of the hiring process.
• Set realistic expectations for response time and follow through on commitments.
• Utilise technology, such as automated responses and candidate tracking tools, to streamline communication and reduce the likelihood of ghosting.

By taking these steps, both job seekers and employers can work together to create a more positive and productive job search experience.

A Call to Action

In today's job market, ghosting has become an all-too-common occurrence. However, it doesn't have to be this way. By understanding the negative impact of ghosting and taking proactive steps to improve communication, job seekers and employers can work together to create a more positive and productive hiring process.

At the end of the day, clear communication and mutual respect are key to preventing ghosting and building strong relationships between job seekers and employers. So let's prioritise these values and put an end to the ghosting spiral once and for all.

As a corporate wellness company, we at The Wellness Tribe understand the importance of clear and respectful communication in all aspects of our lives, including the workplace. We believe that a positive and productive work environment starts with healthy communication, and we encourage employers to take the lead in preventing ghosting and creating a more positive hiring process for all.

^For decades, companies have treated women’s well-being as an afterthought—a corporate social responsibility checkbox rather than a strategic priority.

Maternity leave? Check.
A diversity panel once a year? Check.
Some vague commitment to gender equality? Check.

But in 2025, that’s not enough.

Companies that fail to prioritize women’s well-being aren’t just losing employees—they’re losing top talent, reputation, and competitive edge. The modern workforce demands real policies that support women at every stage of their careers—physically, mentally, and financially.

The good news? Some companies aren’t just talking about it—they’re changing the game.

From paid period leave to fertility benefits to domestic violence support, here’s how five companies are building workplaces that actually work for women—and how yours can, too.

1. Zomato – Paid Period Leave: Breaking the Stigma on Menstrual Health

In 2020, Zomato became one of the first major Indian companies to introduce 10 days of paid period leave per year for women and transgender employees. The goal? Normalize conversations around menstrual health and create a workplace that acknowledges biological realities.

CEO Deepinder Goyal made it clear: This isn’t about special treatment. It’s about acknowledging that periods can be painful and disruptive, and no woman should have to pretend otherwise at work.

Why It Works

• Boosts Employee Well-being: Employees feel valued and supported rather than being forced to “push through” painful periods.
• Increases Productivity: A well-rested workforce performs better—this policy allows employees to take leave without guilt and return stronger.
• Improves Retention: Women no longer have to compromise their health to keep their jobs.

How Other Companies Can Implement It

• Start with a pilot program: Offer 1-2 days of paid period leave per month and track employee feedback.
• Normalize it through leadership: Encourage top executives (including male leaders) to openly support the policy to remove stigma.
• Make it optional, not mandatory: Some women may not want to take period leave due to workplace biases—give them the choice without requiring medical proof.

2. Patagonia – On-Site Childcare That Actually Works

While most companies “support working moms” by offering flexible hours, Patagonia built fully operational on-site childcare centers at its corporate headquarters. More than just a daycare, these centers allow employees to check in on their kids throughout the day, breastfeed comfortably, and avoid long commutes to external daycare facilities.

Why It Works

• Retention of Working Moms: 100% of Patagonia’s female employees return to work after maternity leave—compared to the national US average of 57%.
• Reduced Stress & Higher Productivity: Employees don’t have to worry about arranging childcare, dealing with last-minute cancellations, or feeling guilty about leaving their child for long hours.
• Increased Loyalty: Employees who have access to these benefits are less likely to leave, reducing turnover and hiring costs.

How Other Companies Can Implement It

• Offer Childcare Stipends – If on-site childcare isn’t feasible, provide reimbursement for daycare services.
• Create Parent-Friendly Spaces – Design office areas where employees can work near their children when needed.
• Normalize Parenthood at Work – Encourage leaders (including fathers) to use childcare benefits openly.

3. Salesforce – Promotion Audits to Eliminate the Gender Pay Gap

Salesforce took an aggressive, no-BS approach to closing the gender pay gap. Instead of just talking about diversity, they committed to annual audits of salaries and promotions across all levels.

In 2015, CEO Marc Benioff committed to spending $3 million to correct gender pay discrepancies—and continued making similar adjustments every year since. The results? Women now receive equal pay for equal work across the company.

Why It Works

• Prevents Bias in Promotions: Studies show that women are often promoted based on past performance, while men are promoted based on potential. Salesforce’s audits prevent these biases from creeping in.
• Public Accountability: By making the results public, Salesforce forced itself to remain accountable rather than just making empty pledges.
• Better Employee Satisfaction: Women feel valued and are more likely to stay when they see real financial recognition.

How Other Companies Can Implement It

• Conduct pay audits annually: Don’t just assume there’s no pay gap—measure it.
• Adjust salaries when needed: If discrepancies are found, correct them immediately instead of waiting for employees to complain.
• Make promotion criteria transparent: Ensure women have equal access to leadership tracks and are judged fairly.

4. Unilever – Domestic Violence Support as a Workplace Responsibility

Unilever recognized that domestic violence doesn’t stay at home—it follows employees into the workplace. In response, they launched a global domestic violence policy that provides:

• Paid leave for victims of domestic abuse
• Emergency financial assistance for relocation or legal support
• Workplace safety measures like changing work schedules or locations for affected employees
• Confidential support hotlines and counseling services

Why It Works

• Supports Women in Crisis: Many women stay in abusive relationships due to financial dependence. Unilever’s policy provides a way out.
• Reduces Absenteeism & Stress: Employees dealing with domestic violence often struggle with focus and mental health. This initiative ensures they can work in a safer environment.
• Creates a Culture of Trust: Employees know they have a safety net if they need it, which boosts overall morale.

How Other Companies Can Implement It

• Train HR teams on domestic violence response: HR should be equipped to handle cases sensitively and provide appropriate resources.
• Offer paid leave options: Allow victims to take time off for court cases, relocation, or recovery.
• Ensure confidentiality: Make sure employees feel safe discussing personal issues without fear of workplace repercussions.

5. Google – Fertility Benefits That Actually Make a Difference

Google introduced comprehensive fertility benefits, including egg freezing, IVF coverage, and adoption support. These benefits extend beyond heterosexual couples, covering same-sex couples and single women looking to start families.

Why It Works

• Eliminates the Career vs. Family Dilemma: Women no longer have to choose between advancing their careers and having children on a timeline dictated by biology.
• Increases Employee Retention: Women are less likely to leave their jobs to undergo fertility treatments when they know their company has their back.
• Attracts Top Talent: Offering fertility benefits makes Google more appealing to high-achieving professionals who want long-term career stability.

How Other Companies Can Implement It

• Offer fertility coverage in health insurance plans: Ensure coverage for IVF, egg freezing, and surrogacy.
• Provide flexible leave options: Allow employees time off for fertility treatments without using sick leave.
• Expand benefits beyond traditional families: Include LGBTQ+ couples and single women who want to pursue parenthood.

Well-Being Isn’t a Perk—It’s a Business Strategy

The companies winning the gender-equality game aren’t just hiring women. They’re investing in corporate wellness programs that make it easier for women to succeed at work without sacrificing their health, safety, or future.

If your company isn’t thinking about these issues, here’s the reality:

• Women will leave. And they’ll join companies that prioritize their well-being.
• Your talent pool will shrink. The best candidates now expect benefits that go beyond free coffee and a ping-pong table.
• Your reputation will take a hit. Companies that fail to adapt will struggle to retain employees and attract investors who care about ESG (Environmental, Social, and Governance) impact.

The question isn’t if companies should implement these initiatives—it’s how soon they’ll catch up.

Which of these initiatives do you think should be a workplace standard? Let’s talk.

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